Findings

Measurement notes, published as they happen. Not a blog — there is no publishing schedule here, only what we actually found.

• 34.8% of the variance in 'brand mentions in AI answers' is resampling noise — 2026-09-02
• The Cloudflare AI-bot switch nobody checked was even in the path — 2026-09-02
• Nine domains added named AI-crawler blocks. All eleven groups were identical to the default — 2026-09-02
• Six pieces of AI-readiness advice we tested and are telling clients not to bother with — 2026-09-02